For example, HubSpot may rank for the keyword “best SEO tools,” but in their post, what pages do they link to? These tools are called “ surround sound” tools or SERP visibility tools and are increasingly used by SEOs, growth marketers, product marketers, and digital PR professionals to measure and improve brand and product awareness.Īnd then, of course, some tools just give you raw access to SERP data and let you do whatever you’d like with it. Some newer tools analyze SERPs holistically and tell you not only which pages rank for the keyword at hand, but also what content is included on the pages that rank. Others will give you historical data about the SERP itself-which pages rank, the search volume for the keyword, the CPC for the keyword, and which featured snippets show up. These are typically called “rank trackers,” and they’re a very common SEO tool. Many tools go beyond this basic delivery to show you where your website ranks on the SERP. SERP tracking software gives you data on what the search results page looks like for a given search query. This article will help you identify which SERP tracker may be best for your use case. There are many of them, some of which do slightly different things. Tools that give you this information are called SERP tracking tools. Of course, it helps to know various other metrics, like how much search volume that keyword has, the average click through rate per SERP position, and what SERP features you’re fighting for.īut the core piece of information you need is: what does the search results page look like for this keyword? Typically, the most accessible piece of useful data you have is this: where does my website rank on the search engine results page (SERP) for a given keyword? Without it you’re thrashing about in the dark, hoping your campaigns are working, but unsure which campaigns are succeeding and which are failing. If you want to win at SEO, having data to illuminate your results is critical.
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